Eyüp Doruk — Senior Sales and Marketing Executive • FMCG • Food Production • Industrial Bakery & Pastry Products
30+ years experience Sales & Marketing leadership

Eyüp Doruk

Senior Sales and Marketing Executive with over 30 years of experience in FMCG, food production, industrial bakery, and pastry products. Proven track record in portfolio creation, private label production, cost optimization, capacity utilization, logistics efficiency, and market expansion projects.

Strong leadership in cross-functional teams, R&D-driven product commercialization, and sustainable growth strategies. He has led high-impact initiatives in profitability improvement, localization, logistics efficiency, education projects, and new product development.

Sales Strategy Marketing Leadership Portfolio Management Private Label Production Cost Optimization Capacity Planning Logistics Efficiency R&D Commercialization Sustainability Projects
eyupdoruk.com

Professional Experience

Sales and Marketing Manager (Industrial Pastry Products)

Pak Gıda Üretim ve Pazarlama A.Ş. / AS Gıda Üretim ve Pazarlama A.Ş. (Pakmaya)
Oct 2010 – Present
  • Leads sales and marketing activities for industrial pastry products.
  • Directed strategic growth, portfolio expansion, private label projects, and commercialization initiatives.
  • Delivered major gains in capacity utilization, logistics efficiency, margin improvement, and education-based brand development.

Domestic Dealers Sales Manager

Kervan Gıda Üretim A.Ş.
Feb 2010 – Sep 2010

Regional Sales Manager

Peyman Kuruyemiş Üretim A.Ş.
Jan 2007 – Dec 2009

Regional Sales Manager

Fritolay Turkey
Jan 2000 – Sep 2006
  • Expanded dealer regions by 200% and increased vehicle count by 600% in early years.
  • Achieved total revenue growth of 800% through penetration targets and local marketing plans.
  • Raised market share from 45% to 75% and achieved market leadership.

Regional Sales Inspector

Coca-Cola İçecek A.Ş.
Jun 1996 – Dec 1999
  • Managed regional sales and distribution operations centered on Çorlu.
  • Contributed to market share growth from 39% to 67% through structured distribution and growth plans.

Regional Sales Representative

Philip Morris SA A.Ş.
Sep 1994 – Jun 1996

Demo Team Leader

Black & Decker Turkey
1994 – 1996

Selected Strategic Projects

Effective Capacity Utilization Project

Packaging redesign, logistics optimization, process improvements
2023
  • Delivered +30% production capacity, +17% warehouse efficiency, and +2.7% annual profitability.

Cost Control & Localization Project

Transition from imported private label products to domestic production
2022
  • Reduced inventory by nearly 50%, improved lead times, and contributed +8% revenue and +5% gross margin growth.

Private Label Production Project

First private label launch in the managed portfolio
2021
  • Generated +5% annual revenue growth and created a scalable model with +20% future revenue potential.

Logistics Efficiency Project

Packaging and pallet optimization
2019
  • Delivered more than 4% reduction in annual logistics and warehousing costs.

Food Safety & Social Responsibility Project

Co-developed with Özyeğin University and Le Cordon Bleu
2018
  • Built a free online food safety training program that reached 10,000+ participants.

Education

B.Sc. in Business Administration

Dokuz Eylül University, Faculty of Economics and Administrative Sciences
1994

Core Competencies

  • Sales & Marketing Strategy
  • Market Analysis & Portfolio Management
  • Private Label Production & Special Customer Management
  • R&D-Driven Product Development and Commercialization
  • Cost Control, Capacity Planning, Logistics & Supply Chain Optimization
  • Contract Negotiation, Procurement & Supplier Management
  • Team Leadership, Performance Management, Training & Development
  • ERP & Reporting Tools (SAP, Excel, PowerPoint)
  • Sustainability and Social Responsibility Projects